Cheryl Chapman

I have been copywriting and editing for more than 30 years.  From hard news to soft sells, short copy and long; for online and off, B2C and B2B, across a range of channels and for countless clients, I have written thousands of articles, features,  columns, reports and edited many magazines and websites. Hence 'Write Across the Board' - all kinds of copy for all kinds of business. Regularly referred to as a 'wordsmith', my niche is producing clean, compelling, clever copy that delivers results.

See below for some lovely laurels from satisfied clients...

In their own words

There's nothing more satisfying than a satisfied customer - and here's what a few are saying

Magnus Dixon, e- marketing manager, Northlink Ferries

We were looking for destination content for the NorthLink Ferries website and on board magazine, and Cheryl more than delivered, with articles about the Orkney islands which are a breeze to read, helpful to visitors, and infectiously enthusiastic. Cheryl checked that the businesses featured were happy to be mentioned, and even supplied pictures for us. What a privilege it is to feature her work on our website - thank you!

Craig MacInnes, General Manager, Orkney Media Group

We have worked with Cheryl over many years on a number of our publications. Her copywriting skills are second to none. She can concisely convey ideas with flair. Her skill in using elegant and descriptive words, whilst injecting interest, emotion and entertainment, is a joy. Cheryl always delivers and is a pleasure to work with.


Andrew Appleby, President, John Rae Society

Since Cheryl has been looking after and copywriting our press releases, we have experienced a definite increase in responses. Her constant cheerfulness shines through her writing, making the reader respond with positivity. Our news articles are fashioned to draw people's interest. The web content she provides is always accurate and appealing. I very much enjoy working with her, as it doesn’t feel like work... It is a joy!

Edgar Balfour, Project Manager, Orkney Food & Drink, Creative Orkney

I have worked with Cheryl for several years in my roles with Orkney Food & Drink and Creative Orkney. During this time Cheryl has demonstrated her considerable abilities for creative copywriting and the creation of attractive content for use online and offline. She is able to comfortably tailor her style & content to fit whichever audience is being spoken to, with a bright, clear style that is both informative and entertaining. Cheryl's positive attitude and cheerful, witty character also makes working with her a genuine joy.

Reading is believing...

From press releases to promotional copy, in-depth reports to full websites, here are a few examples from my broad repertoire of professional writing and editing.

Click on the pictures to take you to the content...